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Cube of Change: Meitu Cube Visual Arts Center

Perched along the coastline of Xiamen in southern China, the Cube of Change overlooks the East Rim coastal area unfolding across meandering beaches, lush vegetation, and a major sightseeing route. Conceived as an art center for Meitu Inc., the building takes on a deceptively simple form: a cube. Yet this is a cube capable of continuous change. The façade can open and close, filter light, enable ventilation, and glow at dusk; the interior can accommodate myriad transformations, shifting between exhibitions, screenings, performances, gatherings, and public events. The building’s relationship to the coastal city changes from day to night.

Responding to our time of accelerating cultural, technological, and social changes, the building crystallizes OPEN’s reflection on flexibility—not merely as a functional strategy, but as an architectural ethos. The result is a highly adaptable cultural building that offers a multisensory experience while remaining open to evolving forms of use, encounter, and public participation. 

Designed to accommodate a wide spectrum of exhibitions, events, and public activities, the building’s circulation unfolds as a journey of intrigue and discovery. Galleries, circulation paths, terraces, and gathering spaces flow into one another, allowing multiple routes and modes of occupation. This spatial openness encourages free exploration and blurs distinctions between exhibition, movement, and social space. Visitors are no longer passive observers; they become part of the building’s visual and experiential field.

The ground level remains open and porous. Drawing inspiration from the archipelago off Xiamen’s coastline, the landscape design echoes natural geological formations while offering a diversity of spatial experiences. Rising from this terrain, a dramatic waterdrop-shaped spiral staircase—rendered in MeituPic’s signature red—guides visitors upward through all levels to a large ocean-view terrace. From there, another spiral staircase leads to the rooftop, where performances, events, or quiet appreciation of the surrounding landscape can take place. 

From the ground level, an open-air grand staircase descends to a sunken plaza animated by a café and public seating. This plaza connects to an indoor open area that can be easily transformed into an exhibition hall, screening room, or performance venue. Regardless of the chosen path, visitors eventually return to the ground level, having traversed a kaleidoscope of visual, auditory, spatial, and atmospheric experiences.

While the building presents itself as a simple cubic volume, it is in fact composed of interlocking spatial components: a nine-meter-high black-box gallery, a white-box gallery with ocean views, a series of configurable exhibition and gathering spaces, a library, and rooftop terraces overlooking the sea. Rather than prescribing fixed uses, the galleries and public spaces are designed to transform in scale, atmosphere, and function, supporting everything from conventional exhibitions to digital installations, performances, lectures, screenings, and public events. At the rooftop, a theater with wide stepped seating opens toward the ocean, accompanied by a bar; an ocean-view elevator offers direct access to this level.


A double-layer façade wrapped in a perforated PTFE outer skin gives the building a light, permeable presence. By day, the diaphanous surface preserves visual continuity between interior and exterior; by night, it becomes a luminous projection canvas, extending the building’s program into the public realm and allowing art to speak directly to the city.

Sustainability is woven into the project as a quiet yet essential layer. The double-skin façade reduces thermal load while bringing ample diffused daylight into the building. Openings in the outer layer of the façade and windows on the inner layer are strategically placed to take advantage of the prevailing wind, enabling effective natural ventilation. A zoned air-conditioning system provides operational flexibility while reducing overall energy consumption. Rain gardens, permeable pavement, and water retention tanks form an integrated stormwater management system that captures rainwater and surface runoff for reuse in landscape irrigation. Solar photovoltaic panels on the rooftop power the outdoor lighting. Landscaped areas are stacked throughout the building, reinforcing a continuous dialogue between architecture, ecology, and the coastal environment.

Through its emphasis on flexibility, openness, and environmental responsiveness, the Cube of Change functions not merely as an exhibition venue, but as an evolving public platform. It invites participation, adapts to shifting cultural needs, and actively contributes to the urban social life. OPEN believes that in a time defined by change, architecture must also remain capable of changing.


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